Ukuthenga kwi-Intanethi kuyanda, njengoko abathengi abavela kwihlabathi liphela bexhomekeke ngakumbi nangakumbi kumaqonga e-eCommerce kunye neevenkile zewebhu ukuthenga yonke into ukusuka kwimpahla yezilwanyana ukuya kwimpahla yasekhaya.
Ngenxa yoko, abavelisi kunye nabathengisi bayanda becela uncedo lwamaziko okuzaliseka ngokuthe ngqo (DFCs) ukuhambisa iimpahla zabo ukusuka kumgangatho wemveliso ukuya kwiminyango yabathengi ngokukhawuleza - kwaye ngokukhuselekileyo - kangangoko kunokwenzeka.Kuba ipakethe ekumnyango womthengi wakho ngamava ohlobo lwezitena kunye nodaka lwexesha elidlulileyo - luphawu lokuqala lweshishini lakho kwaye lubalulekile ukuba lulungile.Umbuzo ngulo, ngaba ukulungele ukunyusela ukuze uhlangabezane nemfuno ekhulayo?
Njenge-DFC, igama lakho lilungile kuphela njengokuthembeka kwetywina ngalinye eliphuma ngomnyango.Ngapha koko, ingxelo evela kwi-DHL iveze ukuba i-50% yabathengi be-intanethi abayi kujonga uku-odola kwakhona kwi-e-tailer ukuba bafumana imveliso eyonakeleyo.Kwaye ukuba abo bathengi bathatha ishishini labo kwenye indawo ngenxa yamava angalunganga, ayizukuthatha ixesha elide ukuba abathengi bakho benze okufanayo.Ungavumeli ukusilela kwiteyiphu yokupakisha kube ngunobangela wamava omthengi ahlwempuzekileyo kunye neshishini elilahlekileyo.
Enye indlela yokukhangela ngokukhuselekileyo ukwaneliseka kwabathengi kukufumana iqabane lokutywina elihambelana nemfuno efunwayo yekhonkco lonikezelo lwepasile enye kunye nokulindelwe ngumthengi wokugqibela.Ukusuka kwizindululo kwiindidi zeteyiphu kunye neendlela zesicelo ukuya ekuboneleleni nasekusebenzeni izixhobo zokupakisha, isisombululo esifanelekileyo sokutywina asiyi kuqinisekisa kuphela ukuba umgca wokupakisha wakho usebenza ngokutyibilikayo nangokufanelekileyo kangangoko kunokwenzeka, kodwa ukuba iipakethi ziya kufikelela kwiindawo eziya kuzo zitywinwe kwaye zigqibelele.
Uninzi lwee-DFCs zisebenza kwimowudi ye-beta ukuya kumlinganiselo othile - uhlala ujonge iindlela zokunyusa ukusebenza kakuhle, okuguqulela kwimida yenzuzo engcono.Ukuphucula izisombululo zokutywinwa kwepakethe yakho yindlela enye ephambili yokwenza oko.Nazi iimpawu omawuzijonge xa uvavanya amaqabane okutywina amatyala:
#1 Ukuxhomekeka kunye nokungaguquguquki
Okuphezulu kuluhlu sisiqinisekiso sokuba iipasela ziya kufikelela kwiindawo eziya kuzo zokugqibela zigqibelele.Oko kuthetha ukuba uya kudinga isisombululo sokutywinwa esikwaziyo ukulungiselela iipakethe ukuze unyamezele uhambo olunzima lwamabhanti okuhambisa, ukuthunyelwa kwempahla engadibananga, iindawo zothutho lomthwalo kunye nongenelelo lwabantu abaza kudibana nalo endleleni.Njengoko uyazi, isitywina esingaphumelelanga siyinto encinci - iibhokisi ezingakhuselekanga zingakhokelela kwiimveliso ezilahlekileyo okanye ezonakalisiweyo, imbuyekezo evulekileyo, ukubuyisela ixabiso lexabiso kwaye, ekugqibeleni, amava angalunganga kumthengi.
#2 Amava kunye nobuGcisa
Akukho meko zimbini zokutywina ezifanayo, ke lumka kuzo naziphi na izisombululo ezibonelela ngendlela enye ukuhlangabezana neemfuno zakho.Endaweni yoko, khangela iqabane elizaziyo kwihlabathi elintsonkothileyo leentlobo zeteyiphu zokupakisha, izifakeli zeteyiphu, iisistim ezizisebenzelayo kunye naziphi na iimfuno zokuthumela ezinokuthi zibhekiselele kwiimveliso ozihambisayo.Kukwabalulekile ukufumana iqabane elinobuchule bokuqeqesha abasebenzi bakho kwiindlela zothintelo lolondolozo ukuqinisekisa ukuba iziphazamiso ekusebenzeni zibanjwa kancinci.Kwiimeko ezininzi, olu lwazi lufunyenwe nzima - oluye lwafunyanwa kwiminyaka yamava njengomboneleli wezisombululo zokupakisha - luya kunika ubungqina kuzo naziphi na iingcebiso abanokuthi banikele ngazo.
#3 Ukwazisa ngeBrand kunye nokuTsha
Xa abathengi befumana kwaye bavule iipakethe zabo, unokubheja ngokukhuselekileyo ukuba ugxininiso lwabo lukwimveliso engaphakathi kunye neshishini apho imveliso ithengwe khona.Ngecala elifanelekileyo lokutywina iqabane kwicala lakho, uya kuba kwindawo efanelekileyo yokubonelela ngeendlela ezintsha ezinomdla zokushiya umbono ongapheliyo kubathengi bakho.Iteyiphu yokupakisha enegama, umzekelo, inokuguqula ikhathoni yokutywina ibe lithuba lokuzibandakanya nomthengi kwaye, ekugqibeleni, yomeleza ibhrendi yakho ngelixa uqinisekisa ukuba iodolo ifika ngokukhuselekileyo.
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Ixesha lokuposa: Jun-12-2023