Ukuqulunqa ukupakishwa okucwangcisiweyo, okungabizi kakhulu kunye neenkqubo zokuthumela eziqinisekisa ukuba iimveliso ezishiya indawo yakho zifika ngokukhuselekileyo kwaye zikhuselekile kumnyango womthengi akungomsebenzi olula.

Ngolunye uqikelelo, iphakheji enye inokufakwa kwi-20-plus touchpoints kuhambo oluya kwindawo yayo kwi-e-commerce, i-direct-to-consumer (DTC) yokubonelela ngekhonkco.Oku kwandisa amandla okupakisha ukusilela, impahla eyonakeleyo kunye nembuyekezo evulekileyo.Ngamashishini athembela ngakumbi kumaziko okuzalisekisa ngokuthe ngqo (DFCs) ukuhlangabezana neemfuno ezinyukayo, kubaluleke kakhulu ukuzuza impumelelo kunye nokuqinisekisa ukupakishwa okukhuselekileyo ngelixa ugcina imida enengeniso.Oko kuthetha ukuba sonke isigqibo, ukusuka ekuvavanyeni amaxabiso omphathi ukuya ekukhetheni izinto zokupakisha, sinakho ukwenza okanye ukwaphula umgca ophantsi.

Kwimeko-bume ye-DFC ekhawulezayo, into elula njengokungaphumeleli kweteyiphu yokupakisha okanye ukutywinwa kwe-carton engakhuselekanga kunokukhokelela ekungaphumeleli kwemveliso, umonakalo wemveliso, ukulahlekelwa, okanye ubusela kwaye, ekugqibeleni, umthengi odanileyo okanye owenziwe kakubi.Kodwa ngokunika ingqwalaselo ethe kratya kwezi ngcebiso zintathu zidweliswe ngezantsi, uya kuba kwindawo engcono ukonyusa ukuchaneka komgca wokupakisha, unqande ixesha elibiza kakhulu kwayezikhusele ngokufanelekileyo iipasile zakho ngaphandle kokuncama ibhajethi yakho okanye isidima sakho kwinkqubo.

Icebiso loku-1: Khetha iTape eLungileyo yokuTyinwa kweCase oluzenzekelayo

Eyona ndlela yokuthintela ukusilela kwiteyiphu kukuqinisekisa ukuba usebenzisa iteyiphu efanelekileyo yomsebenzi kwindawo yokuqala.Ukunika amalungelo kubandakanya ukujonga ngocoselelo umsebenzi wakho wokupakisha kwaye, ngokulandelayo, ukhethe ibakala elifanelekileyo leteyiphu yesicelo esisesandleni.Ngokuthathela ingqalelo izinto eziguquguqukayo ezifana nobungakanani bebhokisi, ubunzima kunye nendawo yokutywinwa kwetyala lakho, uyakulungela ukukhetha ibakala elililo kunye neteyiphu yegeyiji.

Iiteyiphu zokupakisha ezithintekayo ziwela kwiindidi ezimbini eziphambili: i-acrylic kunye ne-hot melt.Ngelixa zombini iiteyiphu eziguquguqukayo ezibambelela kakuhle kuluhlu lwezinto zokupakisha, iiteyiphu ezishushu ezinyibilikayo zibonelela ngokusebenza okuphezulu kusetyenziso oluzenzekelayo kunye nokuqina ngakumbi ukumelana neemfuno zokuthunyelwa kwepasile enye.

Kwinqanaba leteyiphu yokupakisha eshushu, kukho amanqanaba amabini aphambili anokuthi asetyenziselwe ukutywinwa kwamatyala okuzenzekelayo: ibakala lemveliso kunye nebakala lomsebenzi onzima.Omabini amabanga enziwe ngobunjineli obunobunkunkqele, obuncamathelayo obuphezulu kunye namandla okugcina iibhokisi ezivaliweyo, kodwa ziyilelwe ukupakishwa kunye neendawo zokuthumela ngenqanawa.Iiteyiphu zokupakisha zebakala lokuvelisa, ezilinganisa i-1.8 ukuya kwi-2.0 mils ngobukhulu ziya kukwanela iipakethe ezinokuvezwa okuncinci ekuphatheni, ukuhambisa kunye noxinzelelo lomthwalo.Iiteyiphu zokupakisha ezinzima, ezomelele ngakumbi kwi-3 mils okanye ngaphezulu, zenzelwe ngokukodwa iipakethe ezinkulu, ezinzima-kubandakanywa neekhathoni ezigcwele kakhulu okanye ezizaliswe ngaphantsi-kwiindlela eziphezulu, ezifuna ukuthunyelwa kwempahla.

Icebiso lesi-2: Chonga amathuba okuPakisha ngokuzenzekela

Ngomsebenzi othembekileyo oyenye yezona ndawo zibalulekileyo zentlungu kwishishini lokupakisha kunye nelokuthumela ngenqanawa namhlanje, akukho nto igqithisayo ixabiso elinokunikezelwa ngokusebenza kokupakisha okuzenzekelayo kwindawo ye-DFC.

Iinkqubo zokutywinwa kweemeko ezizenzekelayo zibonelela ngobuchule obuxabisekileyo obunciphisa imfuno yabasebenzi bezandla ngelixa kunyuswa imveliso.Izisombululo ezizenzekelayo zikwadala ukuhambelana kwimeko yokuthembeka kwetywina kunye nobude bethebhu ye-tape, ukunciphisa inkunkuma-konke oku kuphucula ukuthembeka kunye nenzuzo yokusebenza kwetyala lakho lokutywinwa.

Awuqinisekanga ukuba indlela ezenzekelayo ezenzekelayo iqinisekisiwe kwishishini lakho?Buza umboneleli wakho wezisombululo zokutywinwa kwetyala ukuba ungawuphucula njani umsebenzi wakho wokupakisha ngendlela ezenzekelayo elungelelanisa imisebenzi ethile ngelixa ugcina iinkqubo zemanuwali eziyimfuneko ekusebenzeni kwakho kokupakisha okukodwa.

Icebiso lesi-3: Ukuphelisa ixesha lokuphumla kwiKholeji yokuThengisa

Ukubeka ngokulula, akukho xesha lokuphumla kwimisebenzi yeziko lokuzaliseka ngokuthe ngqo.Ke, ngelixa ukunika amalungelo kwiteyiphu yakho kunye nokuchonga amathuba okuzenzela kungamanyathelo alungileyo okuphucula ukusebenza kakuhle, izibonelelo zolu tshintsho ziqondwa kakuhle xa zidityaniswe nokuzinikela ekunciphiseni ixesha lokusebenza.

Nokuba lixesha lokuphumla elibangelwe yimiba engalindelekanga efana neemeko ezingabhalwanga, ukuqhawuka kweteyiphu kunye neejam zetyala, okanye ukucotha okuqikelelwayo okufana nokutshintsha kweteyiphu, nayiphi na imeko emisa ukusebenza kwakho iya kuza ngeendleko zomgca wakho ophantsi.

Ngelixa kungekho ndlela yokuqinisekisa ukuba ezi ntlobo zeziphene zoomatshini aziyi kwenzeka, unokuthomalalisa ifuthe abanalo kumsebenzi wakho ngokuphumeza inkqubo yolawulo lweteyiphu ekwaziyo ukubonakala okanye ngokuvakalayo ilumkise abaqhubi beentambo okanye ugcino lobuqu ngexesha lokwenyani xa yenza.Oku kuya kuvumela iqela lakho ukuba lilungise iingxaki ngokukhawuleza, ngaphambi kokuba ziphume kakhulu.

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